ABOUT US

Who We Are

PstyLust Studios is a New Zealand-based clothing brand, born in Rotorua and fuelled by the surreal, the psychedelic, and the bold. Our garments aren’t just worn — they’re experienced. We believe in reimagining reality through motion, form, and art. Art in Motion!

Our Story

PstyLust began during late nights of digital experimentation and festival dreaming — an artistic outlet that quickly became a calling. We saw a gap in wearable art that truly resonated with deep thinkers, feelers, and movement-lovers.

Art in Motion

Every design is a digital experiment in perception — drawn from the subconscious and fine-tuned for wearable impact. Our pieces evolve through layers of refinement, becoming bold expressions of thought, rhythm, and motion.

The Mission

We believe clothing should do more than fit — it should speak. We're here for the dreamers, the movers, the festival-dwellers, and the wild-hearted creators who crave something real.

The Vision

As we grow, our vision is to root PstyLust Studios right here in Aotearoa — not just in spirit, but in production. We’re laying the groundwork to bring local artists and workers into the fold: printing, packing, and designing alongside us. As funds become available, they’ll be reinvested into homegrown manufacturing — creating jobs, not just clothes.

Future Frequencies

PstyLust Studios is hitting the road — supporting and showcasing at festivals across Aotearoa. These events are more than markets; they’re celebrations of art, rhythm, and community — the perfect space for our designs to breathe and move.

We’re also opening the doors to collaboration, actively seeking local New Zealand artists to co-create limited-edition collections that blend diverse styles into a unified visual language.
If you're a creative ready to make waves, let’s talk!